Building an influencer strategy in China: Behind the USD8 billion industry

This article explores China's fast-growing influencer (Wang Hong) market and how brands can create effective KOL strategies, including monetization and choosing the right channels.

Building an influencer strategy in China: Behind the US$8 billion industry

Low Lai Chow

China's online influencer market may be worth an estimated US$8 billion this year, but marketers are only starting to skim the surface of it.

"Brands don't get it properly," said VS Media CEO, Ivy Wong, of the growing phenomenon.

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