WFA Global Marketer Week 2013: Global advertising spend & economic outlook, 2012-2014

Joseph Clift and Lena Roland

A version of this report was originally published in the 2012 Annual Report of the World Federation of Advertisers

With the global economic recovery gaining traction, latest Warc forecasts indicate accelerating advertising market growth over the years to 2014.

Global adspend is predicted to increase by +4% in 2013, with total expenditures reaching $524.5bn at current prices for the year. This is a slight increase from 2012's estimated annual growth of 3.9%. In 2014, the pace of expansion should pick up, with a further global increase of +5.5%.

Source: Warc