IAB Future Trends Volume 3: Real time goes mainstream
A minority no more
Discussing a Minority Report style future may be a well worn cliche in advertising circles. But what happens when this future becomes the norm asks Tim Elkington, Director of Research & Strategy at the IAB.
No longer the preserve of online
Anna Watkins, Managing Director and Head of Digital at Initiative, explores key trends that herald a move by traditional media channels towards a programmatic buying model.
Media becomes empathetic
Rohan Tambyrajah, Global Innovation Director at PHD/Unilever, outlines three key drivers that are helping media better react to consumer need in real time.
Big Data just got explicit
Nadya Powell, Director of Social & Emerging Behaviour at Dare, describes how storytelling and Big Data can be used together to build more meaningful relationships with consumers.