IAB Future Trends Volume 3: Real time goes mainstream

Andrew McIntosh, Tim Elkington, Anna Watkins, Rohan Tambyrajah, Nadya Powell, Dan Calladine and Dave Coplin

This report discusses a number of trends surrounding the rise of personalised real-time advertising. Real-time advertising is developing from online to include television advertising, and is likely to evolve to include further devices.

IAB Future Trends Volume 3: Real time goes mainstream

Stuart Aitken

Contents

  • A minority no more Discussing a Minority Report style future may be a well worn cliche in advertising circles. But what happens when this future becomes the norm asks Tim Elkington, Director of Research & Strategy at the IAB.

  • No longer the preserve of online Anna Watkins, Managing Director and Head of Digital at Initiative, explores key trends that herald a move by traditional media channels towards a programmatic buying model.

  • Media becomes empatheticRohan Tambyrajah, Global Innovation...

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