Television: Back to the Future

TV keeps changing, and viewers have more alternatives than ever. Yet television-viewing behaviour continues to follow some law-like patterns that have remained in place over the past 40 years.

Television: Back to the Future

Byron Sharp, Virginia Beal and Martin CollinsEhrenberg-Bass Institute, University of South Australia

INTRODUCTION

What scientific knowledge do we have about TV?

We review how well certain empirical generalizations (EGs) have held...