City of Borås: Your Future Yearbook
Mecka
Entry Information
Category: Business and Consumer ServicesCountry where program ran: SwedenDates program started/ended: Novemeber 2011 – February 2012
Product Description:
The city of Borås has four public high schools. They want to increase interest in their schools among the city's 15-year-olds.
Advertiser/Client Name: City of BoråsMedia Channels: Social Networking, Web Advertising, Web Development, Direct, Insert
Website:http://www.webresBoras.se/framtidensskolkatalog/
Strategy
Marketplace challenge:
In Sweden, choosing high school is a very big thing. 15-year-olds takes the decision of there life, just about. But it's also very difficult; they...