City of Borås: Your Future Yearbook

Local government in the Swedish city of Borås wanted to promote the area's public high schools, in the face of increased competition from private schools.

City of Borås: Your Future Yearbook

Mecka

Entry Information

Category: Business and Consumer ServicesCountry where program ran: SwedenDates program started/ended: Novemeber 2011 – February 2012

Product Description:

The city of Borås has four public high schools. They want to increase interest in their schools among the city's 15-year-olds.

Advertiser/Client Name: City of BoråsMedia Channels: Social Networking, Web Advertising, Web Development, Direct, Insert

Website:http://www.webresBoras.se/framtidensskolkatalog/

Strategy

Marketplace challenge:

In Sweden, choosing high school is a very big thing. 15-year-olds takes the decision of there life, just about. But it's also very difficult; they...

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