City of Borås: Your Future Yearbook

Mecka

Entry Information

Category: Business and Consumer Services
Country where program ran: Sweden
Dates program started/ended: Novemeber 2011 – February 2012

Product Description:

The city of Borås has four public high schools. They want to increase interest in their schools among the city's 15-year-olds.

Advertiser/Client Name: City of Borås
Media Channels: Social Networking, Web Advertising, Web Development, Direct, Insert

Website: http://www.webresBoras.se/framtidensskolkatalog/

Strategy

Marketplace challenge:

In Sweden, choosing high school is a very big thing. 15-year-olds takes the decision of there life, just about. But it's also very difficult; they have about 100 alternatives to choose from.