4A's Transformation 2010: What peacock brands can learn from ornithology

Geoffrey Precourt

Reporting from the 4A's Transformation 2010 event, Geoffrey Precourt focuses on the presentation of Gareth Kay, director of digital strategy at Goodby, Silverstein & Partners, around the theme of transforming advertising.

4A's Transformation 2010: What peacock brands can learn from ornithology

Geoffrey Precourt Warc

The 4A's major annual event in April 2010 focused on transformation - a theme that came to glue the program together over three days in San Francisco.

"The business of media and advertising had been rapidly transforming all around us - and that change has been accelerating over the past 20 years," Nancy Hill, 4A's president/ceo told an opening-day audience at Transformation 2010. "In many ways the 4A's was an organization that was simply unprepared to effectively lead in the 20th century, let alone in the...

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