4A's Transformation 2010: What peacock brands can learn from ornithology
Geoffrey Precourt Warc
The 4A's major annual event in April 2010 focused on transformation - a theme that came to glue the program together over three days in San Francisco.
"The business of media and advertising had been rapidly transforming all around us - and that change has been accelerating over the past 20 years," Nancy Hill, 4A's president/ceo told an opening-day audience at Transformation 2010. "In many ways the 4A's was an organization that was simply unprepared to effectively lead in the 20th century, let alone in the...