The French and their press

'Tough-minded people who like to get their own way ... impossible to bully and hell to produce newspapers and magazines for'

Nol Wickland

The French press is easily the most complicated in Europe. In this second study of Europe's peoples and press, Nol Wickland lucidly interprets a tough-minded people and their printed media for the benefit of businessmen who have to deal with either. After a perceptive analysis of French social influences, he notes the absence of popular national newspapers and analyses the positioning and politics of the serious national print titles. The huge, volatile and much more diverse provincial daily press sector and its ownership are vividly chronicled. The main trade and business media are similarly explained. An important concluding section deals with recruitment advertising and its pitfalls.