The French and their press

The French press is easily the most complicated in Europe. The author lucidly interprets a tough-minded people and their printed media for the benefit of businessmen who have to deal with either.

The French and their press

'Tough-minded people who like to get their own way ... impossible to bully and hell to produce newspapers and magazines for'

Nol Wickland

The French press is easily the most complicated in Europe. In this second study of Europe's peoples and press, Nol Wickland lucidly interprets a tough-minded people and their printed media for the benefit of businessmen who have to deal with either. After a perceptive analysis of French social influences, he notes the absence of popular national newspapers and analyses the positioning and politics of the serious national print titles. The huge, volatile...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands