Librerias Gandhi: Gandhi Tweetbooks
Ogilvy Mexico
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: MexicoDate program started/ended: 26th February 2010 Currently online
Product Description: Gandhi Bookstores is a well-known bookseller in Mexico with more than 20 stores throughout the country, selling a wide variety of book at good prices.
Advertiser/Client Name: Librerias GandhiWebsite: Media Channels:http://200.52.76.195/gandhitweetlibros/en/index.html
STRATEGY
Marketplace Challenge:
People in Mexico don't read, or if they do, they read too little with only .6 books a year. Even though this is the case, there are many bookstores in Mexico,...