In 2030 the best market researcher in the organisation will be the CEO

This ESOMAR paper's authors present a view of what market research will look like in 2030. They discuss Big Data, facial expression recognition, experience immmersion rooms, customer insight facilitators, man-to-machine communications and instant infographics.

In 2030 the best market researcher in the organisation will be the CEO

Elisabetta Osta and David SmithBarclays Retail Bank and DVL Smith, UK


'He who lives by the crystal ball soon learns to eat ground glass.'

Niels Bohr, the Nobel Prize-winning...

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