Coca-Cola – Coke Zone 2009
Agency name: Flourish Client name: Coca-cola GB Category: Direct 1:1 Communication
BACKGROUND
Coke Zone is Coca-Cola GB’s groundbreaking digital reward programme. Points codes found on bottles can be collected via an online account and redeemed against unique experiences, must-have gadgets and Coke branded merchandise.
Email is the primary channel used to promote Coke Zone and encourage participation amongst the existing base.
These e-newsletters demonstrate the power of email – when used effectively, to invoke a response from a time-poor, web-savvy and often cynical audience – it also breaks new ground...