Volkswagen: Think Blue. Symphony.

Client: Volkswagen AG
Brand: Volkswagen
Agency: 515 Creative Shop
Category: Automotive
Country: Germany

With the aim of becoming the most environmentally friendly car manufacturer in the world and continuing to be the leader in innovation, especially in environmental communication where it is most expected, Volkswagen is again the first manufacturer to have gone one step further. Instead of focusing solely on environmentally sound technologies and products, in 2010 it introduced "Think Blue.", a holistic brand approach and concentrates all eco-sustainable brand activities under this umbrella brand. In addition to combining the strategically important topics of environmental technology and corporate social responsibility with "Think Blue", Volkswagen also actively includes and involves people in this new corporate approach for the first time.

Objectives

  1. Awareness of "Think Blue."