Aviva Artificial Intelligence: Data Storytelling

This case study describes how UK insurance company Aviva refined its approach to budget-allocation decisions across digital channels by employing machine-learning techniques.

Aviva Artificial Intelligence: Data Storytelling

Chris Arnold and Lucy Ogilvie

Campaign details

Brand: AvivaBrand owner: AvivaLead agency: ZenithCountry: UKIndustry: InsuranceChannels used:Magazines - business, trade, Magazines - consumer, Newspapers, Online...