Trendwatch: Clean Slate brands

Henry Mason

Consumers see new or Clean Slate brands as superior, often more innovative and more likely to behave better.

Trendwatch: Clean Slate brands

Henry MasonTrendwatching.com

With a breed of new brands living by the rules of Business 3.0, not to mention delivering superior quality products and services, consumers are now attracted to unproven and unknown brands the way they were attracted to established brands in the past. 'Established' is often another word for tired if not tainted. The future belongs to Clean Slate Brands.

Consumers are fixated on the 'new' because, so often now, new is superior: new brands are often more innovative, nimble and laser-focused on what consumers want, than the bigger, legacy-laden brands they compete with....

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