The future of shopper marketing: 10 steps to shopper centricity
Kirstie Hawkes and Richard Tolley
Becoming shopper-centric is a mindset, not just a realignment of budgets or a department name change: this article explains 10 key areas where brands can become more shopper-centric.
The future of shopper marketing: 10 steps to shopper centricity
Kirstie Hawkes and Richard TolleyKantar Retail
Becoming shopper-centric is a mindset, not just the realignment of budgets or the rebadging of sales promotion or customer marketing departments....