The future of shopper marketing: 10 steps to shopper centricity

Becoming shopper-centric is a mindset, not just a realignment of budgets or a department name change: this article explains 10 key areas where brands can become more shopper-centric.

The future of shopper marketing: 10 steps to shopper centricity

Kirstie Hawkes and Richard TolleyKantar Retail

Becoming shopper-centric is a mindset, not just the realignment of budgets or the rebadging of sales promotion or customer marketing departments....

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