Walkers: Going from good to great

Adam Glasner

Prior to 2008, PepsiCo's Walkers snack brand had enjoyed strong return on its marketing investment in the UK, reflecting the popularity of its advertising.

Walkers: Going from good to great

Principal author: Adam Glasner, Abbott Mead Vickers BBDOContributing authors:Bridget Angear, Sarah Sternberg and Tom White, Abbott Mead Vickers BBDO; Tim Warner, PepsiCo UK; Mike Cross, Ninah Consulting; Ruth Taylor, Millward...

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