Unilever: Why bring a child into this world?

This case study describes how Unilever aimed to build brand equity for itself rather than its individual brands.

Unilever: Why bring a child into this world?

DAVID

What were the objectives for the creative work?

The big brand few people knew.

Unilever is one of the world's leading suppliers of food, home and personal care products, with sales in over 190 countries. However, it had always communicated through its product portfolio. Unilever was a brand few people knew.1

A brand with a purpose.

In the light of this scenario, we had to launch the first master brand campaign in Unilever's history communicating its sustainable living plan: Project Sunlight. Its purpose was to create a platform that would...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands