Public communication towards the 21st century. Professionalization and new media

The conditions for public information are currently undergoing a change in Europe. This paper describes the expected development, which in Denmark has resulted in the establishment of a government committee with the task of preparing proposals for an overall public information policy and strategy.

Public communication towards the 21st century. Professionalization and new media

Leon stergaardDanish State Information Service, Denmark

INTRODUCTION

In this paper I wish to present some thoughts we have had in Denmark regarding future public information, ie the communication between public authorities and citizens. I believe that several other countries are in the process of considering - or will shortly begin to consider - this field, and that this work may be of great importance to the use of analyses, surveys, etc in public information work.

As a brief introduction, I am a sociologist by profession. Throughout my career I...

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