Public communication towards the 21st century. Professionalization and new media
Leon stergaardDanish State Information Service, Denmark
INTRODUCTION
In this paper I wish to present some thoughts we have had in Denmark regarding future public information, ie the communication between public authorities and citizens. I believe that several other countries are in the process of considering - or will shortly begin to consider - this field, and that this work may be of great importance to the use of analyses, surveys, etc in public information work.
As a brief introduction, I am a sociologist by profession. Throughout my career I...