Coca-Cola China: Chok! Chok! Chok!
McCann Worldgroup Hong Kong
Advertiser: The Coca-Cola CompanyBrand: Coca-ColaCountry: Hong Kong
Objectives
Though a clear leader in the category, Coca-Cola still faces a unique set of challenges in the aggressive market place in Hong Kong.
In a fast-paced city where teenage consumers are obsessed with "new", the market is swamped with exciting new products emerging everyday: there were 377 non-sparkling beverage product launches in 2011 – more than one per day!*
To combat in this fiercely competitive market and to ensure a healthy...