A high wind in the magazine race

Discusses how the magazine market has changed during the past 25 years. The pattern of the market only began to change seriously in the early 1980s.

A High Wind in the Magazine Race

Michael Bird Thomson Information Services Ltd

Some eminent Victorian stated that one of life’s major pleasures must be to stand smugly on a lee shore, watching sailors struggle desperately to save their ship from being driven on the rocks. He must count as one of the most obnoxious people of the age. Nevertheless he had a point. Consumer magazine publishing has always been great sport, but it is better enjoyed as a spectator sport for the moment, until the storm dies down, if it ever does.

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