How 500 people changed destination marketing: using social media to sell Canberra
John Davidson
It doesn't always take a big budget to change perceptions and start a conversation, according to Ian Hill, director of Australian Capital Tourism. Rather, he told the audience at ad:tech 2013 in Sydney - in a presentation made alongside Douglas Nichol, a partner at the organization's agency, The Works - that a big idea and the smart use of technology can also achieve this goal.
Australian Capital Tourism is the body in charge of marketing for the Australian Capital Territory and Canberra. Canberra is Australia's capital...