13 Steps to Better Brainstorming

Steve Rivkin
Rivkin & Associates

New ideas solve today's problems. New ideas fuel tomorrow's successes.

But where do new ideas come from?

More often than not, companies assemble teams and charge them with generating new ideas – a practice called brainstorming.

For most businesses, the practice has become as common as a mission statement on the wall or a coffee machine in the lounge.

Actually, the term “to brainstorm” was first used in the 1920s, to describe a sudden idea or happy insight. Over time, it has come to mean a method of shared problem solving in which all members of a group spontaneously contribute insights and ideas.

Brainstorming is not a magic potion. A bad brainstorming session is a frivolous waste of time, a drag on morale, and a bloody bore.