Twelve tips to be a better marketer

Mary Connors

This article presents specific steps which market research firms can take to focus and improve their marketing and sales plans in 2017.

Twelve tips to be a better marketer

Mary Connors

Many marketing research firms will plunge headlong into 2017 with two strikes against them:

  • a lack of basic planning;
  • an epic fail when it comes to understanding the audience for their services.

"Too many firms just want to do stuff. They skip the 'think-plan-do' process," Steve Henke told an audience of market-research companies at the GreenBook-sponsored Insights Marketing Day 2016 in Chicago.

They also fail to connect with a key audience - non-marketers - who may have a greater say in their future than researchers typically imagine, according to the...

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