Wooden Household Furniture (American Industry Overview)

This paper provides an overview of the wooden household furniture industry in the United States. It gives a snapshot summary of the industry in the US and well as a list of further information sources and reading.

American Industry Overview: Wood Household Furniture

This classification consists of establishments engaged in manufacturing wooden furniture commonly used in dwellings, with the exception of television, radio, phonograph, and sewing machine cabinets.

The non-upholstered wood furniture market has four segments: master bedroom, youth/second bedroom, casual dining, and formal dining. Master bedroom is the largest wood segment and the third largest among all furniture, after sofas and mattresses. The youth/second bedroom segment includes pieces for children, such as cribs and changing stations, along with furniture for spare bedrooms. The line between the remaining two segments, casual and formal dining, grows increasingly blurred,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands