Mapping the emerging digital frontier
Lee Ryan and Bernice KlaassenTNS, Singapore
THE LURE OF THE FRONTIER
“Civilization cannot exist without new frontiers; it needs them both physically and spiritually. The physical need is obvious – new lands, new resources, new materials. The spiritual need is less apparent, but in the long run it is more important.” Arthur C Clarke, Rocket to the Renaissance
Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign...