Mapping the emerging digital frontier

Lee Ryan and Bernice Klaassen
TNS, Singapore

THE LURE OF THE FRONTIER

Civilization cannot exist without new frontiers; it needs them both physically and spiritually. The physical need is obvious – new lands, new resources, new materials. The spiritual need is less apparent, but in the long run it is more important.” Arthur C Clarke, Rocket to the Renaissance

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier archetype, “We stand today on the edge of a new frontier ... a frontier of unknown opportunities and paths, a frontier of unfulfilled hopes and threats.1