Spicentice – Ethnic spice packs
Brand – Food & Drink
“We believed the rebranding and packaging would have a positive effect but to gain 38% (in 7 months) uplift in sales is outstanding. It's all down to Honey's brilliant RoadMAP™ and design work!”.
Ketan Varu – CEO, Spicentice
“The re-branding and structural design solution is the single biggest change that has revolutionised our packaging, meeting with Asda's strict 'No Waste' policy enabling the brand to be listed by them nationally”.
Liz Burt – Independent marketing consultant to Spicentice – Non-Executive Director to Cornish Salt
2. EXECUTIVE SUMMARY