Instagram/Facebook: Inspire with Instagram

This paper details a study undertaken by Instagram, the photo-sharing app, and research service Sparkler, to examine how the visual platform has changed communications around the world.
  • Smartphones are the main medium: 60% of users say their device has completely changed how they view photos.
  • Images are a powerful way to make connections, and the platform has caused many users to see the world differently, expecting quality.
  • Instagram images create different perceptions from other platforms; the modern scrapbook, it allows users to create an emotional legacy that viewers can then experience.
  • Many users feel empowered by the platform, inspiring people to see and do more, and helping 53% of them to discover new content....

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