Point of view: Fashion isn't a victim yet

The big brands in the fashion business have never really embraced social media. Despite September's global fashions weeks trying to demonstrate that things have changed, with interactive live streams from the shows, models wearing AR-enhanced eyewear from Google Glass and designers crowdsourcing ideas over the web, the industry is still collectively wringing its hands over the impact of social media, such as the idea that one dismissive tweet can denigrate six months' work in an instant.

Point of view: Fashion isn't a victim yet

Molly Flatt1000heads

The fashion industry has always been fashionably late to the social media party. For years, the girl on the street outstripped the big brands. While stylish snappers' daily Tumblr self-portraits were garnering thousands of fans, creative shoppers were crafting elaborate Pinterest mood-boards and bloggers were blagging prime places in the FROW, the fashion houses trailed behind, throwing freebies and show tickets at the grassroots gurus in an attempt to steal a little of their social shine.

But this September's global fashion weeks demonstrated how much things have changed. Every...

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