The Beer Studio: A brand new brewery for a 160 year old brewer

This case study describes how the 160-year-old Hydes Brewery capitalised on its expertise by creating an experimental brewery to tap into a new generation of urban drinkers that had been moving into Manchester.

The Beer Studio: A brand new brewery for a 160 year old brewer

Campaign details

Category name: BeveragesAgency: WPA PinfoldAdvertiser: Hydes

Executive summary

Hydes Brewery had been brewing beer in the heart of Manchester since 1863 and was...