Predicting elections: a 'Wisdom of Crowds' approach

Opinion polls are the currency of politics. They are used by media organisations to evaluate the performance of governments, and by governments and political parties to test the policies that shape manifestos and reform agendas.

Predicting elections: a ‘Wisdom of Crowds’ approach

Martin Boon

ICM Research

Introduction

The 2010 general election featured as much diversity in political polling data collection methods as the collective insight of the research industry could...