How to maximise your mobile marketing results: Five areas for thought

This event report describes five key areas for maximising mobile marketing results in emerging economies: voice, video, rich media, targeting and transactions.

How to maximise your mobile marketing results: Five areas for thought

Low Lai Chow Warc

Smartphones have overtaken feature phones, tablets are threatening PCs, wearables are on the rise, the internet of things is around the corner. All these developments mean that brands are having to address the challenges of device fragmentation, figu

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