Point of View: Time to synchronise
Molly Flatt1000heads
Recently, a rare bout of browser bookmark-sorting made me rediscover 'Human Life', a lovely video created by the UK telephone bank First Direct in 2009. You can still find it on Vimeo: a montage of people going about their day, their heads crowded with hopes and worries, while they absent-mindedly check accounts, pay bills and file tax returns. In the climactic frame, an old-fashioned clerk declares that 'it is my belief that we will see banking become a harmonious part of our everyday lives'.
Four years on, that ad has more...