Kodak India: Picture Perfect Weddings

Priyanka Bhat

This case study describes a campaign by Kodak, the photography specialist, aimed at capturing the wedding photography market in India.

Kodak India: Picture Perfect Weddings

Priyanka Bhat

Campaign details

Brand owner: Kodak IndiaAgency: SMG ConvonixBrand: Kodak IndiaCountry: IndiaChannels used: Internet – microsites, widgets, Social mediaMedia budget: Up to 500k

Executive summary

Indian weddings are becoming a reflection of people's personality and status. With the wedding couple's involvement increasing, they want their wedding and all its elements to be stylish, upmarket and, most of all, personalized!

When it comes to wedding photography, intimidating photographers with their point-and-shoot attitude and dramatic, posed photos are passé. Couples are now looking for a...

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