Kodak India: Picture Perfect Weddings

Priyanka Bhat

Campaign details

Brand owner: Kodak India
Agency: SMG Convonix
Brand: Kodak India
Country: India
Channels used: Internet – microsites, widgets, Social media
Media budget: Up to 500k

Executive summary

Indian weddings are becoming a reflection of people's personality and status. With the wedding couple's involvement increasing, they want their wedding and all its elements to be stylish, upmarket and, most of all, personalized!

When it comes to wedding photography, intimidating photographers with their point-and-shoot attitude and dramatic, posed photos are passé. Couples are now looking for a more personalized way to mark their big day.

Identifying this need in the wedding-photography market, Kodak, the leader in photography for over a hundred years, launched Kodak Collections – a personalized, theme-based range of wedding albums and products.