Marketing Automobiles
This article is part of a series on marketing automobiles. Read more.
It was Eddie Rickenbacker, fighter ace, race car driver and automotive designer, who first postulated the production of a flying car in a 1924 Popular Science piece entitled 'Flying autos in 20 years'. The article set the foundation for consumer expectations for something more than the then best-selling car, the Ford Model T, a car customers could have in any colour, so long as it was black.
Twenty years went by. Expectations of a flying car went unmet. More important values shaped...