People like the idea of personalisation – up to a point – but they're wary of how that service is enabled as it requires businesses to collect what appears to be an ever-growing amount of personal data. The degree of concern varies from month to month depending on what's in the news, according to David Reed, director of research and editor-in-chief at DataIQ, a cross-industry community of data and analytics leaders and professionals.
"Last year [2016] half of all consumers said they preferred not to share their personal information unless they had to," he told an audience at The Future...