Personal data and the challenge of 'big L' loyalty

This event report discusses how personal data is a complicated and important topic for the future, if marketers can grapple with upcoming issues.

People like the idea of personalisation – up to a point – but they're wary of how that service is enabled as it requires businesses to collect what appears to be an ever-growing amount of personal data. The degree of concern varies from month to month depending on what's in the news, according to David Reed, director of research and editor-in-chief at DataIQ, a cross-industry community of data and analytics leaders and professionals.

"Last year [2016] half of all consumers said they preferred not to share their personal information unless they had to," he told an audience at The Future...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands