MORE TH>N: Freeman

Stephens Francis Whitson

The team

Stephens Francis Whitson
Matt Conner – Client Services Director
Karina Jaya-Ratnam – Account Director
Neil Francis – Creative Director
Fred Rodwell – Copywriter
Andrew Parsons – Art Director
Chris Ridd – Planner

Peter Markey – Marketing Director
Nicola Carver – Head of Marketing
Tim Dixon – Brand Marketing Manager
Clara Dennison – Direct Marketing Manager

What is wonderful about this work?

We used trust to drive confidence, optimising return and avoiding self-destructive price wars. MORE TH>N Freeman is imaginative, humorous and playful – an engaging character that differentiated in a dry, cluttered sector. We drove lead growth of 10% while decreasing spend by 18%.