CervicalCheck: The National Cervical Screening Programme Launch

McCann Erickson

Company profile

McCann Erickson is one of Ireland's leading communications agencies with an excellent reputation for highly effective work across consumer connection points driven by outstanding strategic thinking and powerful creative ideas. We have a highly collaborative and integrated approach to solving our client's business issues and are equipped with some of the best talent in the Irish market.

As a business we have one simple goal; to create demand for our clients' brands. We are relentless in our approach and work with some of Ireland's leading brands, including 3, Heineken, Kerry Foods, Coca-Cola, Diet Coke, Powerade, Tayto, The National Cancer Screening Service, Bord Bia, L'Oreal and Nestle.

Introduction & Background

Cancer, its prevention, diagnosis and treatment are a major challenge for our society. Cancer is an illness that afflicts large numbers of people, from all backgrounds, and is feared by individuals and families alike. The Department of Health and Children in their 'Strategy For Cancer Control In Ireland 2006' stated as part of their vision a desire the "Irish people will know and practice health promoting and cancer-preventing behaviours and will have increased awareness of and access to early cancer detection and screening". On foot of this the National Cancer Screening Service (NCSS) was established in January 2007.