'Wake Up and Smell the Cynicism' Anti-Americanism and its Implications

Discusses the growth of anti-American feeling, and whether it is a real trend that marketers need to take into account.

Wake Up and Smell the Cynicism' Anti-Americanism and its Implications

Tom Woodnutt & Greig Burnside Green Light International

THE RISE OF ANTI-AMERICANISM?

Recently there have been numerous indications that feelings towards America are becoming increasingly negative. International surveys have reported widespread resentment towards various aspects of America . According to the Pew Global Attitudes Survey from March 2003[1], favourable views of the US have dropped from 75% to 48% since mid-2002. Opposition towards US...

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