The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking

The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents’ beliefs about smoking.

The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking

Nina MichaelidouUniversity of Birmingham

Sally Dibb and Haider AliOpen University Business School, The Open University

BACKGROUND

Cigarette consumption among adolescents is an alarming issue which is the subject of growing interest among academics and public policymakers. The latest statistics show that 7% of boys and 10% of girls aged 11 to 15 in England are regular smokers, smoking at least one cigarette per week (www.statistics.gov.uk). This rising popularity of smoking among the young is causing social concern, with policymakers...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands