DiGi: Bola! Bola! Bola! Living in a billboard

You Li Hooi

As the 2010 soccer World Cup 2010 hit fever pitch in Malaysia, the off-field action among telco giants looking to muscle in on the event through their marketing was immense.

DiGi: Bola! Bola! Bola! Living in a billboard

The Warc Prize for Asian Strategy is the first Asian competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific Asia) were asked to submit...

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