Creators in their own 'write': How Meredith Corporation empowered readers to create and contribute to a new Ladies' Home Journal

Traditionally, trusted magazines were sources of professionally verified information which helped consumers find answers to personal worries, although this role is being challenged by digital and socially-generated media.

Creators in their own 'write': How Meredith Corporation empowered readers to create and contribute to a new Ladies' Home Journal

Manila S. Austin and Britta C. WareCommunispace and Meredith Corporation, USA

Introduction

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