This Year Next Year UK forecast
Adam SmithGroupM
GroupM's Adam Smith summarises the latest forecasts for 2014 ad expenditure in the UK and the implications for media categories
In the summer edition of GroupM's This Year, Next Year UKreport, we expected advertising to creep ahead of GDP in 2013 but stopped short of calling this 'recovery'. Advertisers seem to have taken this as their cue to turn the taps on. Our former forecast of 3.3% ad growth in 2013 now stands at 7.0%; and our outlook for 2014 rises from 3.5% to 6.0%. This rising tide is...