McClelland's Single Malt Whiskey – A journey of discovery

Packaging
Food and Drink
Nevis Design

“Morrison Bowmore's direction for the brand is not only to educate, but to launch McClelland's into new markets. We have the ability, distribution and sales force, so now we are setting the wheels in motion – watch this space”

David Wilson, Sales & Marketing Director

EXECUTIVE SUMMARY

McClelland's. A successful product, a quality serving, selling reasonably well globally, has a large following yet received little or no attention and was, to put it bluntly – badly dressed.

The brand was successful, however somewhat stuck in a time when it was once fashionable to be dressed in water colours. So, just as every good 'artiste' updates their look to move with the times, so did McClelland's. Giving it the due care and attention it deserves – and some serious results: