National Daily Newspapers and Their Circulations in the UK, 19081978
John Cunningham Managing Director of McGougan Advertising, London.
The 19th October 1980 is the fiftieth anniversary of the foundation of the Audit Bureau of Circulations and it is now such an accepted and valued part of the advertising scene that it is easy to forget both the hostile environment in which it was founded and also the slow struggle which it had to gain acceptance.
Indeed it was not until 1946 some sixteen years after its foundation that such respected papers as the Financial Times,...