Arts Centre Melbourne: Sally's First Show
Ogilvy
Entry Information
Category: Not-For-ProfitCountry where program ran: AustraliaDates program started/ended: May 2011 – July 2011
Product Description:
The First Call Fund is a charity set up by Arts Centre Melbourne to help disadvantaged and regional children experience the performing arts firsthand.
It makes the performing arts accessible to children who might otherwise have never had the opportunity to experience a live performance.
Advertiser/Client Name: Arts Centre MelbourneMedia Channels: Direct
Strategy
Marketplace challenge:
We were tasked to raise $20,000 for the First Call Fund with single...