Arts Centre Melbourne: Sally's First Show

The First Call Fund, an Australian charity set up by Arts Centre Melbourne to help disadvantaged children experience live performing arts, was facing a tough fund-raising environment.

Arts Centre Melbourne: Sally's First Show

Ogilvy

Entry Information

Category: Not-For-ProfitCountry where program ran: AustraliaDates program started/ended: May 2011 – July 2011

Product Description:

The First Call Fund is a charity set up by Arts Centre Melbourne to help disadvantaged and regional children experience the performing arts firsthand.

It makes the performing arts accessible to children who might otherwise have never had the opportunity to experience a live performance.

Advertiser/Client Name: Arts Centre MelbourneMedia Channels: Direct

Strategy

Marketplace challenge:

We were tasked to raise $20,000 for the First Call Fund with single...

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