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The Collective Brain: Why Market Research Will Be Over-Run By the Software Powerhouses, and What You Can Do to Compete
This presentation defines the concept of "the collective" and through a case study, illustrates the leading companies that are implementing it, highlights the implications to research firms and offers strategies for competing in this new landscape.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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