Bigger than the industrial revolution

Nicky Perrot

This explores some of the implications of the digital revolution for researchers and marketers.<BR><BR>New technologies, primarily the internet, but also digital TV are causing a revolution in the marketing landscape; in advertising, pricing, product distribution and customer relationships.

Bigger than the Industrial Revolution

Nicky Perrott, e-MORI, explores some of the implications of the digital revolution for researchers and marketers

Bigger than the industrial revolution.Julia Groves, former head of Digital Services at BA1

Julia is talking about the internet of course. This is a pretty big claim shes making, but Julia believes it fervently. I quote it in the title of this article with a question mark, not just because I am not as bold as Julia, but also because I want you to make up your own minds about this.

I am not going to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands