OMO: Whiteness Campaign – Snow

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Campaign Details

Advertiser: Unilever
Agency: UL Turkey
Agency: Lowe Istanbul
Brand: Omo
Campaign duration: February - December 2007
Campaign objective: Build, defend brand position
Country: Turkey
Media budget (USD): $1-5 million
Media used: In-store, Internet display, Magazines (consumers), Out of home (all forms), Television (broadcast)

Executive Summary