Dos Equis' new "interest": ESPN college-football partnership

This event report outlines how Dos Equis, the beer brand, is planning to reach consumers by sponsoring the College Football Playoff on ESPN.

Dos Equis' new "interest": ESPN college-football partnership

Stephen WhitesideWarc

Dos Equis made headlines earlier this year with its decision to send the "Most Interesting Man in the World" – the beer brand's mysterious, charismatic figurehead since...

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