Cannes Lions: 15 quotes for 2015

Joseph Clift

This short report collects together key quotes from all of the major events Warc reported from at the Cannes Lions International Festival of Creativity in 2015.

Cannes Lions: 15 quotes for 2015

Joseph CliftWarc

The Cannes Lions International Festival of Creativity is the marketing industry’s biggest annual event – and 2015’s programme offered a huge variety of seminars, presentations and awards.

Warc attended – and reported from – many of the week’s sessions, hearing from clients, agencies and tech companies. Here below are 15 key quotes from our speakers, each linking through to the full Warc report.

Creative Effectiveness

“It was a very bold strategy. We decided to go global, through digital media, in a way that hadn’t been done before.”Tobias Nordstrom, head of...

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