Royal Dutch Shell: Shell Eco-marathon Europe 2012

This case study describes how Shell, the energy giant, used social media to promote an event in Rotterdam, the Netherlands.

Royal Dutch Shell: Shell Eco-marathon Europe 2012

Agency: ImaginationClient: Royal Dutch ShellBrand: Shell Eco-marathon Europe 2012Category: Exhibitions and Experiential Environments

Executive summary

Shell Eco-marathon challenges students from high schools and colleges to design and build a vehicle to travel the furthest on a litre of fuel or the energy equivalent. It is a tangible expression of innovation - the defining Shell brand value - dedicated to pushing technical boundaries while inspiring young designers and engineers to consider a career in energy.

In 2012, Shell was determined to re-purpose this social investment initiative as...

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