Royal Dutch Shell: Shell Eco-marathon Europe 2012
Agency: ImaginationClient: Royal Dutch ShellBrand: Shell Eco-marathon Europe 2012Category: Exhibitions and Experiential Environments
Executive summary
Shell Eco-marathon challenges students from high schools and colleges to design and build a vehicle to travel the furthest on a litre of fuel or the energy equivalent. It is a tangible expression of innovation - the defining Shell brand value - dedicated to pushing technical boundaries while inspiring young designers and engineers to consider a career in energy.
In 2012, Shell was determined to re-purpose this social investment initiative as...